Services

Our Specialty

We all have a story to tell. As a company or an enterprise, there is always "something to say" capable of touching the public and establish a connection, standing out from the competition.

This is the specialty of the IMAGIC. Develop distinct and innovative ventures; transform our customers' stories into memorable places, and create engaging experiences through Content Architecture®.

Content Architecture® is our special gift. It brings together Marketing, Architecture and Entertainment as creative tools and unconventional thinking to handle the most different types of projects and communicate ideas, facts and emotions effectively.

Its approach evinces the identity of the products and carries out emotionally engaging projects, capable of transmitting the content and values desired by the companies or projects.

With a diverse area of expertise, that includes Hotels and Theme Parks, Restaurants and Shops, Resorts and Corporate Attractions, IMAGIC develops solutions by adapting Content Architecture® to the local reality, working from the definition of the initial concept to the operation of the project.

 
 
 
 
 
 
 
 
 
 
 
 
 
 


IMAGIC is a company that projects your business’ entire process, from planning to implementation.

With full knowledge of the hospitality, leisure and entertainment markets in Latin America. With over a dozens of successful and professionally executed works worldwide IMAGIC can serve your best interest just right.

We use our own methodology, Content Architecture®, to communicate an inspiring message and generate the perceived value to your prospect client, positioning your hospitality business in a notorious place in the market. Specialized knowledge combined with an exclusive focus on planning and implementation allows for the collation of investments, prolonging the effectiveness and performance of the hotel whether it is an existing or project to be launched.

The final product is delivered positively and our clients follow the concrete results with complete transparency. 


Hotel Planning

Analysis of projects (running business and new projects). 

Brand Management:

  • Positioning of the business and target market.
  • Development of “model” hotel, standardization.
  • Definition of the concept: Target audience, category and industry destination, mix of services versus architectural expression.


Hotel Architecture

  • Preliminary planning and master plan.
  • Recreation and entertainment analysis.
  • Architecture regulatory project.
  • Analysis of segments and operations.
  • Sizing and optimization of areas.
  • Technical project and operational details.
  • Portfolio analysis and business’ visual identity.
  • Review and retrofit for existing business.
  • Decoration.
  • Development of hotel standardization (design and decoration concepts by category, industry or market).



Projects

Imagic acts in the design of the content (what to say), and in the design of its visual shape (how to say it). We manage brands of your visual identity, creating market value through the intelligent use of your hospitality brand. We have a multidisciplinary and dynamic team skilled in different areas of design to respond broadly within all graphic expression, needs of hotel entrepreneurship, reinforcing investments and ensuring the maintenance of a strong and long-lasting visual identity.

Planning, implementation, and assembly

  • Planning of implementation and execution of new or existing projects (retrofit).
  • Prequalification of products and suppliers.
  • Cash flow planning.
  • Preparation of the technical book - list of the products to be used.
  • Obtaining products and services, and monitoring production lines.
  • Reception logistics at construction site.
  • Reception and storage at the construction site.
  • Reception at the construction site and supervision of start of the assembly.
  • Get the business going - processes and team acquisition.
  • Delivery of completed service.

Planning and installation of recreation and entertainment

IMAGIC plans, implements and coordinates the assembly of all the theatrical elements that make up the schematization of the business. From its preliminary manufacturing to the final installation, safeguarding the perfect execution of the thematic project. It consists of the following services:

  • Facilities and specific engineering projects.
  • Identification and consultation of suppliers for equipment, toys, and attractions.
  • Equipment planning, quotations and comparative price spreadsheets.
  • Import and transportation logistics.
  • Reception and coordination of temporary storage.
  • Assembly coordination.
  • Equipment test and inauguration.
  • Delivery of completed service.

In the current market, more than simply products and services, the public wants three things:

  • A clear identity (soul of the company).
  • Values with which he relates.
  • Coherence in the communication and actions (brand experience).

It is exactly what Content Architecture® does, builds identities and connects your consumer with the values and ideas that your brand represents, making him prefer your company.

To send this message, IMAGIC combines innovative entertainment and recreation techniques, and performs emotionally involving projects capable of transmitting the desired content and values.

IMAGIC is more than an architecture company. The adoption of the multidisciplinary design process added to the elements of fun and leisure, provides tools for the creation and development of an innovative project reflected in all the details of its endeavors, be it a luxury resort, a theme park, a shopping mall or a museum.

Services we offer in entertainment

  • Planning and diagnosis of entertainment.
  • Entertainment project.
  • Creation and development of the stage (theatrical elements and costumes).
  • Production plan of stage elements.
  • Design development of uniforms and costumes.
  • Creation and development of characters.
  • Realization of animatronics, statues and characters.
  • Production of thematic entertainment equipment.
  • Internal and external signaling.
  • Pre-operative training for the entertainment and theatrical employees.
  • Development of basic entertainment programming (scheduled activities, shows, performances and live entertainment).
  • Coordination of the soundtrack.
  • Creation and development of thematic souvenirs.
  • Development of points of sale.
  • Follow-up of the process of sponsors and merchandising.
  • Coordination of complementary projects.
  • Art direction.
  • Supervision of construction.
  • Lighting project.
  • Construction planning and equipment acquisitions.
  • Entertainment equipment assembly assistance.
  • Execution and monitoring of the composition.
  • Theatrical costumes and theatrical elements.
  • Inauguration planning and operational implementation.
  • Operational monitoring consultancy.
  • Maintenance of the entertainment matrix.



Projects

We use Content Architecture® as a tool for creation, design and business planning, with the aim of materializing concepts and contents evoking brand-related stimuli, all through a brand's design and identity, packaging, communications, and environments.

It is an innovative and incredibly effective way of expressing ideas and values through genuine and meaningful experiences, positively positioning your business in the market, be it an existing or yet to be developed business.

The result of our work goes beyond logos or brands. Expressing a consistent message through colors, materials, graphics, style and attitude, which translate into an effectively superior sales performance. Our accomplishments cover the following markets:


  • Concept stores.
  • Corporate attractions
  • Franchises

Services we offer in Branding Experience:


  • Analysis of the brand or business proposed.
  • Creation of corporate attractions.
  • Strategy plan to develop the identity of the brand or business.
  • Conceptual architecture project.
  • Marketing and development of outside sales.
  • Narrative development plan (story and messages to be communicated).
  • Entertainment design
  • Creation of the thematic scenery.
  • Planning and visual communication.
  • Art direction and supervision of construction.
  • Pre-operational training of entertainment and scenery equipment.
  • Development of basic entertainment programming (scheduled activities, shows, and live entertainment).
  • Coordination of the soundtrack.
  • Development of commercial aspects of entertainment elements.
  • Plan, execute and monitoring of the staging assembly.
  • Operational monitoring consultancy.
  • Internal and external signaling.
  • Development of entertainment and points of sale.



Projects